My Portfolio

Integrated Approach: Marketing 360

I've always held the opinion that marketing is 50% human and 50% scientific. Combining these two holistic points of view, where every facet of marketing—traditional and digital—is thought to be leveraged to its fullest potential in order to maximize brand exposure and marketing performance, is crucial.

Therefore, in order to accomplish the organization's goal and preserve a strong brand presence, I used the "marketing 360" strategy, which is based on the idea of a thorough, circle approach to marketing

Let's look at some of my most recent projects which include comprehensive marketing campaigns and proactive measures to accomplish annual goals while aligning with my current company's vision.

Highlights 2023

The real definition of marketing 360 has been reflected significantly in the year 2023.

One of the highlights is the rise in opening rates for our monthly regional e-newsletter- Radius, which reaches the intended audiences in all of the SEA countries as well as Australia, New Zealand, China, and other countries in the Asia-Pacific area.

Public relations campaigns and additional stakeholder engagement events were effectively conducted as part of the marketing plan to increase the brand's visibility.

Highlights 2022

With the lifting of the travel restriction in 2022, the marketing 360 strategy is much more evident.

Together with ongoing digital marketing campaigns, participation in exhibitions, conferences, and private seminars were arranged. Target markets are increasingly drawn to technology-related material on social media platforms

Discover more by watching the highlights video of 2022

Let's look back at what we've achieved as we prepare to move forward in 2022. Expect more initiatives from our team to provide the best support for yours. Some of our 2021 digital milestones include: 1. Growing our presence in Asia Pacific 2. Sharing ove
Let's look back at what we've achieved as we prepare to move forward in 2022. Expect more initiatives from our team to provide the best support for yours. Some of our 2021 digital milestones include: 1. Growing our presence in Asia Pacific 2. Sharing over 40 bite-sized educational content 3. Expanding into the global LinkedIn page 4. Launching our regional newsletter, Radius Thank you for all the support this far. We hope to strengthen our offerings and relationships in the year ahead. . . . #ROSENGroupAP #empoweredbytechnology #PipelineIntegrity #AssetIntegrityManagement
Posted by ROSEN Group - Asia Pacific on Monday, December 20, 2021

Highlights 2021

The year I began incorporating digital components in my marketing strategy. 2021: Radius: In an effort to stay in touch with targeted audiences, a monthly regional newsletter was launched with a focus on regional clients, giving in-depth information about technology and services.

In an effort to establish the brand on social media, regional Facebook pages were created in order to engage with the public more.

Some of 2021 digital milestones included:
1. Growing our presence in Asia Pacific
2. Sharing over 40 bite-sized educational content
3. Expanding into the global LinkedIn page